Radio Advertising & Marketing
Radio advertising has continually proven to be a great avenue for businesses looking to increase their brand awareness and grow sales. It can be an effective — and affordable — marketing option.
Based on our years of experience with traditional media, Pera Media Strategies truly understands radio industry trends. We will work with you to pinpoint your target demographic and develop a strategy on how to best reach it on the radio dial — and on the web with music streaming services like Pandora and Spotify. We can provide you with targeted recommendations for radio ad content and research the most appropriate formats, stations, or streaming services for your campaign.
Then the negotiation process begins. We know these stations and work them on your behalf to negotiate bonus and no-charge spots. We also establish and monitor the daypart mix to ensure that your ads are being featured when your target demographic is listening. To further increase ROI, we encourage stations to feature your business via live reads mixed with produced spots.
Finally we will manage your radio advertising budget, monitoring your spend to guarantee that you do not go over your allocated resources. And using our data, we will optimize your spend, so that the ads, time slots, and stations that have worked will continue to do so.