Offline Media & Marketing Services
At Pera Media strategies, we feel that clients are most likely to succeed when they are marketing their business with a comprehensive all-encompassing media strategy. When both online and offline media are effectively teamed together, the reach of traditional media marketing combined with the precision of online media offer our clients the opportunity to dominate the market place, improve their leads, and increase their number of conversions.
All of our traditional media plans begin with demographic, behavioral and geographic research. Our media audience research is performed using MRI, Qualitap, Scarborough, SRDS and/or Simmons data. From our research, Pera Media Strategies works with you to form a data driven geographic and demographic-based strategy for our advertising campaigns. We buy on both a local and national level and offer both General Market and Hispanic Media buying and planning.
With regard to specific segments of offline marketing, our areas of expertise include:
Television Media, Marketing & Advertising
Television advertising begins with strategic planning that leads to ad placement that is targeted to reach your prospective customers. Using data gathered from our monitoring of your results, we optimize your account by adding to what’s working, and canceling what isn’t. We also manage your budget to assure every penny is spent wisely.
Radio Advertising & Marketing
Before strategically placing a radio ad, we research the most appropriate formats and stations to reach your target demographic. We then negotiate bonus and no charge spots and establish and monitor daypart mix. We also encourage use of live reads mixed with prerecorded spots to aid overall ROI.
Print Media & Advertising
From national newspapers and magazines, to small targeted niche publications, we have the experience to place your ad in the right print vehicle. With each placement, added value is negotiated and all insertions are monitored. We will work with you to determine which Print options are right for your business.
Creative Production begins far before the design process. We work with you to form a strategy for your offline marketing campaigns, then, create the collateral to support it.